-
Pick one of your directions from this week’s sketches and develop three different posters, expanding on the information graphic at its core, the typographic treatment of its textual content, and a visual hierarchy that allows for ‘three reads’ based on distance/attention.
- Be sure to include your ‘primary’ piece of data—the original number you selected—and any (or all) of the supplemental numbers you came across in last week’s iteration (i.e., the ‘compared to what’ portion of the argument)
- Choose any aspect ratio for each poster, but limit the largest side to 17". Experiment with different sizes on the different posters and consider how your use of composition interacts with those dimensions
- Use a single type family and establish your type hierarchy by varying its size, weight, and/or width
-
The textual content should include (at least):
- A short (fewer than a dozen words) title
- A slightly longer (under 3 sentences) ‘lede’ that makes the claim your graphic is there to support
- A short paragraph of ‘discussion’ that explains subtler points being made by your graphic or otherwise provides context for the subject matter you’re engaging with. This is your chance to address the ‘so what’ portion of your argument
- A citation to the source of your data
-
The graphic itself should include a legend explaining anything that needs to be established about the meanings of the colors, patterns, sizes, positions, etc. Make sure this is working in harmony with both the graphic and the typographic elements on the page.
